RW Content Pro · Photo + Video for Local Businesses
Photo & video content creation for local businesses.
Show up online like the business people already trust offline.
Professional photos and short-form video for roofers, contractors, home service companies and Realtors. We film your crew, your projects and your team, then hand you content that is ready to post.
One-time content day or monthly plan · Local crews in Arizona & Illinois
300+
Google Reviews
45,000+
Properties Photographed
12+
Years Behind the Camera
AZ + IL
Local Crews
Client Work
This is what your business can look like online.
Real projects and real crews, all shot by Reflecting Walls for paying clients.
Plans & Pricing
Choose the content plan that fits your marketing.
Every plan is available as a monthly recurring content program or a one-time content day. Pick your plan, pick your start date, and we’ll be in touch to schedule.
Content Lite
Build the Library
$1,200/mo
Monthly plan · one-time content day pricing at checkout
Best for: small brands and startups that need high-quality baseline assets. An affordable way to establish your video presence and replace the stock.
- 1 on-site production visit
- 5 short-form videos
- High-quality asset editing
Most Popular
Content Starter
Stay Consistent
$2,400/mo
Monthly plan · one-time content day pricing at checkout
Best for: businesses that want an active digital footprint with minimal effort. Enough fresh content to post about 3 times a week.
- 2 on-site production visits
- 12 short-form videos
- High-quality asset editing
Content Pro
Be Everywhere
$4,800/mo
Monthly plan · one-time content day pricing at checkout
Best for: businesses that want marketing on full autopilot: full production plus managed advertising across the major social networks.
- 3 on-site production visits
- 12 short-form videos
- Social media management
- Managed & paid Meta ads
- Custom landing page
- RW TPN partnership
Prices are per month on a recurring plan. One-time content day pricing and plan terms are shown at checkout. Not sure which tier fits? Tell us about your business and we’ll recommend one.
Order
Start your plan.
Choose monthly or one-time, pick a start date and your plan, then add it to your cart. You’ll check out on the next step.
What Clients Say
Trusted behind the camera, and behind the brand.
Social & Marketing
★★★★★
“Extremely well-versed in social media marketing and understands the metrics behind what works.” Her review also credits the collaborative, partnership-driven approach to the work.
Angelica Parker · Google · July 2026
Commercial / Brand
★★★★★
“The images are a core part of our new website and brand redesign, and I couldn’t be happier with the work he did.”
Josh Fogerlie · Google · June 2026
Commercial solar lighting · Phoenix job sites
Real Estate
★★★★★
“Best real estate photos and videos on the market! Austin has been an absolutely essential part of selling my listings!”
Tyler Croft · Google · August 2026
Trusted by Professionals From
We photograph and film for agents, teams and business owners affiliated with these brokerages. Direct commercial and home-service client work is shown in the portfolio below.
What You Actually Get
One content shoot. Weeks of things to post.
A Content Pro session is built around output, not hours. We shoot with the final deliverables already mapped, so the same afternoon on your job site, in your office or with your crew produces photography, vertical video and web assets at the same time.
Professional Brand Photography
Team portraits and individual headshots, working shots, office and shop imagery, finished projects, job-site detail, before-and-after pairs and evergreen website photography. The images you’ll still be using two years from now.
Stills · Horizontal + Vertical
Short-Form Vertical Video
Fast, platform-ready 9:16 footage cut for Reels, TikTok, YouTube Shorts and paid social: your people, your process, your projects and your expertise. Captioned, color-graded and delivered ready to upload.
9:16 · Ready to Post
Website & Advertising Assets
Horizontal and vertical imagery sized for landing pages, service pages, banners, email, retargeting and Google Business Profile. Drone aerials available where the site or property warrants it, FAA Part 107 certified and insured.
Web · Ads · Drone Optional
A Reusable Content Library
Everything lands in an organized digital download you own and can hand to anyone on your team. Stop building every post from scratch and pull from a library of authentic content that works across every channel.
Organized · Downloadable
How One Shoot Multiplies
- Website hero image
- Instagram Reel
- Facebook post
- Google Business Profile photos
- Paid ad creative
- Email header
- Service page gallery
- Testimonial clip
- LinkedIn carousel
- YouTube Short
Who It’s For
Built for businesses that have to earn trust before the call.
Homeowners check your photos, your reviews and your Instagram before they let you in the door. Sellers do the same before they choose an agent. Here’s what we shoot for each.
Realtors
Real Estate Agents & Teams
Agent-brand video, listing reels, neighborhood tours, market-update clips, client stories, team photography and evergreen personal-brand imagery. If you already book us for listings, Content Pro is what fills the other 28 days of the month. See our Arizona listing services or Illinois services.
Home Services
Roofers & Contractors
Job-site progress, before-and-after pairs, tear-off and inspection footage, crew at work, workmanship close-ups, drone roof views and completed-project showcases. We’re comfortable and insured on active job sites.
Home Services
Home & Local Service Companies
Technicians at work, process demonstrations, customer-education clips, team introductions, truck and branding shots and service-area content. Many of these companies are already in our Trusted Partner Network.
Builders
Home Remodelers & Builders
Demolition-to-finish project stories, design detail, finished walkthroughs, craftsmanship close-ups, reveal moments and owner commentary. We already shoot for community home builders across Arizona.
Lending
Mortgage Lenders
Short educational videos, lending FAQs, rate and market commentary, loan-officer introductions, co-branded partner content and professional brand photography. Content built to be shared by the agents who refer you.
Professional Services
Attorneys & Professional Services
Educational clips, attorney and advisor introductions, office and team photography, FAQ content and authority-building brand assets. All content goes to your firm for its own legal-advertising and compliance review before publication.
Personal Branding · Live from Instagram
Personal branding for agents and business owners.
Brand portraits, intro reels and on-the-job content we’ve made for Realtors and local business owners. This pulls straight from our Instagram and updates every time we post new branding work.
The Process
From content day to ready-to-use assets.
01
Plan
A short call to define your priorities, locations, people, offers and content ideas. We build the shot list; you approve it.
02
Shoot
We capture the team, the projects, the process and the supporting B-roll efficiently, on your job site, in your office or wherever the work happens.
03
Edit
The session becomes polished photography and platform-specific video cutdowns, color-graded, captioned and correctly sized for each channel.
04
Publish & Repurpose
Use the library across social, your website, Google Business Profile, email, ads and future campaigns, then do it again next month.
Case Study
Content that does more than fill a feed.
Commercial solar lighting installer · Phoenix metro · Photography for a full website and brand redesign
The Challenge
Show installed commercial solar lighting systems professionally, across multiple live job sites, in a way that would hold up as the visual foundation of a new brand.
The Shoot
On-location commercial photography at active Phoenix-area sites, planned around exactly how the client intended to use each image, not a generic gallery.
The Output
A library of branded project imagery covering multiple installations, product types and site conditions, horizontal and vertical, ready for every channel.
The Application
The images became a core part of the company’s new website and brand redesign, the same asset set now working across web, sales and marketing.
Project details drawn from the client’s own verified Google review, June 2026. See our commercial photography services →
A New Service Category
Professional content for local businesses, not just real estate.
RW Content Pro is Reflecting Walls’ photo and video content creation service for local businesses. We built our reputation making real estate professionals look exceptional online. Content Pro brings that same production standard to the people building, selling, financing, protecting and servicing the communities around us.
Whether you’re closing homes, replacing roofs, remodeling kitchens, advising clients or running crews in the field, we create real content around the work your customers actually hire you to do. Not stock. Not graphics. Your people, your projects, your process, shot on location by a local production team across Arizona and Illinois.
The Content Problem
Your business is already doing great work. Your content should prove it.
Your next customer will almost always see your Instagram, your Google listing or your website before they call. A homeowner choosing a roofer and a seller choosing an agent are asking the same question: do these people look like the best option? Stock graphics and the occasional phone photo can’t show the craftsmanship, the expertise and the people that make you worth choosing.
And the real bottleneck usually isn’t ideas, it’s supply. Most owners we talk to know they should be posting. What they don’t have is a repeatable way to produce content worth posting. RW Content Pro solves the supply problem: we document the work you’re already doing and turn it into a usable library of professional marketing assets.
Sound Familiar?
- Your last three posts are a year apart.
- You take job-site photos on your phone and never use them.
- Your website still has the photos from launch day.
- Your Google Business Profile has two blurry images.
- You’ve paid for ads and had nothing good to run in them.
- Your competitor looks bigger than you online — and isn’t.
Why Reflecting Walls
Not a freelancer with a camera. A production team.
Local Crews in Arizona and Illinois
Our photographers and videographers live in the communities they shoot, across Arizona and Illinois. That means someone shows up on time, knows the area, and can come back next month.
Consistent Quality, Every Shoot
Same cameras, same editing workflow, same standards across the whole team, with daily quality checks before anything reaches you. Twelve years and more than 45,000 properties photographed, done the same way. See how we work →
We Plan the Content With You
You don’t have to arrive with a shot list. We work through your priorities, your offers and your calendar first, then build the shoot around them, so you leave with content that has a job to do, not just nice pictures.
Before You Book
Content creation FAQs.
What is included in an RW Content Pro shoot?
Every Content Pro session includes an on-location shoot with a professional photographer/videographer, edited brand photography, short-form vertical video cut for social platforms, and an organized digital delivery of everything captured. The exact photo and video counts scale with the plan you choose — Lite, Starter or Pro — and are listed on each plan card in the plans section above.
What can I use the content for?
Content Pro assets are produced for your marketing use — social media, your website, Google Business Profile, email campaigns and paid advertising. Specific usage rights and licensing terms are set out in our policies and confirmed with your order. If you need broader rights for something like out-of-home advertising or third-party resale, tell us up front and we’ll quote it correctly.
Do you help decide what we should film?
Yes — and most clients need this more than they expect. Before the shoot we walk through your services, your best-margin offers, the questions customers keep asking and what’s already working on your channels. From that we build the shot list. You don’t need to arrive with ideas; you need to arrive with your business.
Do I have to be comfortable on camera?
No. Plenty of our best-performing client content has no one talking to camera at all. We can build a full library from process footage, hands-at-work close-ups, crew and job-site B-roll, finished-project reveals, before-and-after sequences, text-on-screen explainers and voiceover. If you do want to be on camera, we shoot in short takes and coach you through it.
Can you photograph or film active construction and job sites?
Yes. We regularly shoot live commercial and residential job sites, including concrete work, framing, crane operations, roofing and remodels in progress. Our team carries commercial liability insurance and follows your site’s safety and PPE requirements. Let us know about any restricted areas, client confidentiality or homeowner privacy concerns when we plan the shoot.
Can you create both vertical and horizontal content?
Yes, and we plan for both during capture rather than cropping afterward. Vertical 9:16 for Reels, TikTok and Shorts; horizontal 16:9 for your website, YouTube and presentations; plus square and 4:5 stills where your feed or ad platform calls for it.
Do you work with roofers, contractors and remodelers?
Yes — trades and construction businesses are one of the strongest fits for Content Pro, because the work itself is inherently visual and most companies in the category are underdocumenting it. We already produce job-site content for commercial construction clients and shoot for community home builders across Arizona.
Do you work with realtors and mortgage lenders?
Constantly. Real estate is where Reflecting Walls started, and Content Pro is designed for the marketing that happens between listings — agent brand video, market updates, neighborhood content, client stories and team photography. Lenders use it for educational clips, loan-officer introductions and co-branded content their referral partners can share. For listing-specific media, see our Arizona and Illinois service menus.
Where does Reflecting Walls provide Content Pro shoots?
Across our two markets: the Phoenix metro and surrounding Arizona communities, and Chicago’s northwest suburbs in Illinois. If your business sits at the edge of a service area or you operate multiple locations, contact us and we’ll confirm coverage and any travel considerations before you book.
How quickly is the content delivered?
Photography follows our standard fast-turnaround workflow. Video deliverables take longer than stills because of editing, color and captioning — your specific delivery window is confirmed when you book, and we’ll always tell you a real date rather than a hopeful one. Reflecting Walls has built its reputation on delivery speed, and Content Pro runs on the same production discipline.
Does my monthly plan include posting, or only content creation?
It depends on the plan. Lite and Starter are production plans: we create and deliver the assets and your team posts them. Pro adds social media management and managed paid Meta ads, so the content gets published and promoted for you. If you want advertising support on another plan, that’s handled through RW Marketing & Ads. Content Pro supplies the creative, Marketing & Ads puts it to work.
Can I cancel or pause a monthly content plan?
Monthly plans are recurring, and the current cancellation and pause terms are shown at checkout and in our policies. If you’d rather test the service before committing to a recurring plan, choose One-Time in the order form above and book a single content day.
Where We Shoot
Local production teams in Arizona and Illinois.
Content Pro runs out of the same local teams that shoot our listing and commercial work every day. Our headquarters is in Surprise, Arizona, with full Phoenix metro coverage, and an Illinois team covering Chicago’s northwest suburbs.
Multi-location business, or crews working across a wide service area? That’s a strength here, not a complication: one vendor, one standard, across your whole territory. Tell us where you operate and we’ll confirm coverage before you book.
Arizona
Phoenix · Scottsdale · Mesa · Gilbert · Tempe · Peoria · Surprise · Chandler · Goodyear · Buckeye · Glendale and surrounding
Illinois
Palatine · Arlington Heights · Schaumburg · Barrington · Huntley · Inverness · Round Lake and surrounding
Look as good online as you are on the job.
Build a professional content library around the people, projects and expertise that already make your business worth choosing. Start with a one-time content day or a monthly plan.
Reflecting Walls Real Estate Photography & Media · Surprise, AZ · Serving Arizona & Illinois

